A survey of Syracuse University and New York college students found that 47% have used CBD products
Cannabidiol, more commonly known as CBD, has become a commonly used addition to beauty products, medication and even food.
The chemical compound derived from the Cannabis sativa plant is not psychoactive like its close family member THC, so many people use it as a relaxant, stress-reliever and even to mitigate pain.
That includes many college students who have turned to CBD infused products to help alleviate the stresses and pressures of school, according to a survey completed by The NewsHouse at Syracuse University that found 47% of SU students have used CBD products.
Isea Kelley, a freshman in the S.I. Newhouse School of Public Communications, began using CBD infused cream her junior year of high school to treat injuries sustained while running cross country and track and field year round.
“I’m not anxious enough to ever need prescription medication, but that doesn’t mean I don’t have anxiety and stress issues and I need things to help deal with that,” she said.
Globally, athletes at all levels have to be cautious of the medications and substances they are using during competitions.
Marijuana and cannabinoids are prohibited unless they have an approved Therapeutic Use Exemption, according to the United States Anti-Doping Association (USADA)
But in 2018 the USADA removed CBD from their list of banned substances, as it is not psychoactive.
“I feel comfortable saying I use CBD because it’s just like I don’t really consider it to be weed,” Kelley said. “I guess it’s a part of weed, I think it definitely helps and you don’t get high from it so I don’t feel uncomfortable talking about it.”
How CBD is becoming big business
Ari Boyce began using CBD lotion to help treat the pain she experiences because of the titanium rod and eight screws she had inserted in her leg after she broke it last year.
The freshman member of the SU cheer team said that she has noticed a lot of her teammates and athletic peers also using CBD products for pain and discomfort.
“I was super skeptical about taking it because everyone’s like ‘it’s a placebo effect’ and ‘it doesn’t actually work’ and I was one of those people but I was so desperate that I was like I’ll just try whatever,” she said.
Initially, Boyce was using a prescribed arthritis cream to treat her leg pain, but it wasn’t helping enough for the $200 her family had to pay for it, she said. The CBD lotion she now uses provides a greater relief for pain and is significantly less expensive, only costing $20.
“They don’t want me to consume it but it’s fine to put topical, probably because of the stigma that it does come from the same plant [as marijuana],” she said.
In spite of this stigma, the CBD industry is on the rise.
In 2018, Grand View Business valued the CBD market at $4.6 billion. And a deep analysis of the cannabis market in the U.S., conducted by investment banking company Cowen, predicted the CBD market could represent a $16 billion opportunity in 2025.
Where CBD, food and business come together
CBD’s surge in popularity offers business opportunities for young entrepreneurs.
Mariah Bermeo had the idea to combine her love for food and marijuana when she was an undergrad at SU taking courses in global and food studies.
After she graduated in 2019, Bermeo started her business “Mariah Juana,” in which she cooks food infused with different strains of CBD, often incorporating foods that are important to her Ecuadorian culture.
“I think my biggest challenge in this is getting my parents and people who are old school to view that this is a growing business,” she said. “This is something that has many parts that work in different systems within the food system.”
She wants the marijuana she uses for her cooking to be local, and often gets it from “friendly drug dealers in the neighborhood.” Bermeo considers her dealers to be entrepreneurs and trusts their product.
Bermeo witnessed first hand how popular CBD was becoming after she did an internship at Head and Heal, a hemp farm in Cortland that makes CBD oil, salve, lotion and even a special CBD product for pets.
She noticed that white men were already dominating the industry and wanted to get more people of color to be a part of the business.
Now she works with the James Beard House, a high-end dining facility in New York City, cooking CBD infused cuisine at different restaurants.
Still, she recognized that food associated with cannabis just won’t appeal to everyone: “Some people are for it and some people are just not for it.”
Jewél Jackson of NewsHouse contributed to this report.