We would suggest that MCTC Holdings Inc (OTCMKTS:MCTC), now doing business as Cannabis Global, Inc. (OTCMKTS:MCTC), has already established itself as one of the leading speculative plays in the cannabinoid-based beverage space. This judgment is due to its current products now on sale on the Amazon.com platform under the “Hemp You Can Feel™” brand of infused products. But it also comes from the many patents the company currently has under review at the USPTO for infusion methods (at least six), giving it a clear IP leadership role based on comparison with most companies in this space, where actual attention to IP protection is sorely lacking.
But there is a new reason to make this claim: the company’s latest announcement of its newest line of branded products, Hemp & Booch Super Premium hemp-infused Kombucha, a revolution in the Kombucha beverage market built on the finest ingredients available and powered by the Company’s Hemp You Can Feel™ infusions.
“Hemp & Booch not only sets the standard for taste and purity, but also for the relaxing effect provided by the Company’s patent pending Hemp You Can Feel™ infusions,” commented Arman Tabatabaei, Cannabis Global CEO. “Our new line is based on the best all-natural ingredients available, and we believe this comes across in the taste of the products, which are now available in sample quantities.”
Horizontal is Possible in Cannabinoids
The notion of expanding horizontally in the cannabinoid space has been an abandoned pursuit by almost everyone else in the space. Yet MCTC seems hell-bent on making this move. And it could pay off in a big way.
This is exemplified by the company’s move to focus on cost-effective production methods for the exotic cannabinoids as well as its latest move to focus on a crossover game-changing product that combines the growth function endemic to the CBD space with that found prominently in the Kombucha market.
Exemplifying the first point, Cannabis Global recently announced that its “Project Varin” – an R&D project devoted to finding solutions to enable a commercial market in Tetrahydrocannabivarin (THCV) – has been a striking success. According to its recent release, the program has produced meaningful technology breakthroughs, which have resulted in several patent filings.
As for the latter trend, according to its most recent release, MCTC believes the market opportunity in the Kombucha space is underappreciated, especially given the Company’s built-in advantages in hemp infusion technology. According to Grand View Research, the global kombucha market is anticipated to reach USD $7.05 billion by 2027, growing at a CAGR of 19.7% over the forecast period, with growth driven by rising consumer consciousness around healthy dietary inputs.
The product line, which targets the high end of the craft inspired Kombucha market, is infused using a unique honey bee hemp extract technology. Rather than using hemp extracts produced in a laboratory, like all other manufacturers, Cannabis Global has based its 100% natural product line on extracts of hemp produced by providing hemp extracts to honey bees, which in turn naturally process the extracts into a unique and naturally water-soluble infusion technology.
In its most recent communication, the company notes that it will be initially introducing three Kombuchas powered by Hemp You Can Feel™ – Concord Grape & Vanilla Bean, Pineapple Mint, and Kalmbucha, a special nighttime blend based on an exotic, caffeine-free organic African tea.
All three are all-natural and appear well-suited to zero in on the overlapping core target market in terms of marketing features.
Mr. Tabatabaei continued, “We have gone all out relative to the ingredients and manufacturing processes utilized to produce this super-premium line. It is an authentic ‘raw food’ product, keeping true to the healthful philosophy behind Kombucha products. We believe we are the only manufacturer able to complete the entire manufacturing process for a hemp-infused Kombucha product at room temperature allowing for full enzyme and amino acid retention. After all, consumers drink Kombucha for its health benefits, and our customers deserve the best in terms of both ingredients and production process.”
When will this hit the market? According to the release, Hemp & Booch is already available in sample quantities by request and will be available in commercial quantities through online distribution by the end of next month.
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